Product ManagementHealthTechStartupsInnovation

Where Do Healthtech Products Go Wrong? A Multi-Stakeholder Breakdown

Two product leaders break down why healthtech products fail from every angle — investor expectations, health system adoption, clinician buy-in, and enterprise scaling challenges.

January 27, 2026·60 min·198 words
Last updated March 16, 2026

Key Moments

Why brilliant healthtech products fail to gain traction

The investor perspective — critical mistakes when pitching to health systems

Why products fail to get adoption from clinicians and patients after launch

EHR integration challenges that can kill a great idea

Enterprise scaling challenges from startup to health system deployment

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Why do so many healthtech products with brilliant potential fail to gain traction? It's rarely about the technology — it's about misunderstanding the complex web of stakeholders. In this conversation, two product leaders give a frank breakdown of where things go wrong — from the investor's perspective, to the health system executive's desk, to the clinician in the trenches.

Meet the Speakers

Shervin Majd, Ph.D. brings the investor and health system executive perspective. As an angel investor with Life Science Angels and former Executive Director at Providence Health, he scaled AI products across 51 hospitals that generated over $5M in annual revenue.

Ramin Rasoulian brings the startup founder and EHR perspective. He was a founding team member at Kandu Health, a Technical Product Manager at Epic, and managed patient-facing products for Cedars-Sinai.

What You'll Learn

The critical mistakes startups make when pitching to investors and health systems. Why products often fail to get adoption from clinicians and patients after launch. The unseen challenges of EHR integration and enterprise scaling that can kill a great idea.

This is a rare opportunity to hear a multi-stakeholder diagnosis of why products fail — so yours doesn't have to.

Shervin Majd, Ph.D.

Written by

Shervin Majd, Ph.D.

Guest Speaker

Shervin Majd, Ph.D. is a contributor to the BiteLabs Resource Library, bringing deep expertise in healthcare innovation and career development for clinicians transitioning to industry roles.

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