‍Pharma & Leadership Fellowship for The Kingdom of Saudi Arabia

This module covers leadership, emotional intelligence, and project management from a global perspective. Through global group projects, from start to finish, participants gain practical experience in managing diverse teams, applying emotional intelligence in cross-cultural leadership, and overcoming international challenges to achieve goals.

This session delves into the integration of biopharma and healthtech within the pharmaceutical industry. It explores how biotechnological advancements and digital health technologies are revolutionising drug development, patient diagnostics, and treatment monitoring. The module examines case studies of successful biopharma and healthtech collaborations, highlighting the role of data analytics, AI, and wearable technology in enhancing drug efficacy and patient care.

This module explores the drug life cycle's initial stages, including Drug Discovery and Preclinical Development, and proceeds to detail Clinical Trial Design. It emphasises the journey from identifying potential therapeutic compounds to the critical planning and execution of clinical trials. This comprehensive approach underlines the significance of ethical considerations, regulatory compliance, and the integration of technology in streamlining trial processes, ensuring data integrity, and safeguarding patient safety, offering a holistic view of drug development from conception to clinical evaluation.

This module offers an overview of pharmaceutical regulations, concentrating on drug approval processes around the globe. It details the role of regulatory affairs in drug development, including marketing authorisation submissions, agency interactions, and compliance importance throughout the drug's lifecycle. Additionally, it addresses post-approval obligations, amendments, and regulatory document management.

This module examines the crucial role of medical affairs in pharmaceutical companies, focusing on their involvement in scientific communication, medical education, and stakeholder engagement. It teaches how to effectively communicate complex scientific information to diverse audiences, including healthcare professionals, patients, and regulatory bodies. The module also covers strategies for building and maintaining relationships with key stakeholders.

This module introduces health economics and market access, key to pharmaceutical product commercialisation. It covers health economics principles, such as cost-effectiveness, budget impact analyses, and pricing strategies, and discusses reimbursement pathways and negotiations with healthcare payers. Fellows will learn about the importance of demonstrating value to stakeholders and using health economic data in market access strategies. The module also highlights global variations in healthcare systems and market access requirements.

This module delves into marketing and selling pharmaceutical products, highlighting product positioning, brand management, and campaign development for various stakeholders. It examines digital and traditional sales strategies, ethical marketing practices, regulatory compliance, and the influence of market access on marketing strategies. Fellows will learn about pharmaceutical sales dynamics and customer relationship management's significance.